Client Deliverables
This collection of work was developed for Wilmington Bread Company as part of an integrated marketing communication project focused on strengthening the brand’s customer experience and creating cohesive communication across multiple touchpoints. The project involved developing a variety of customer-facing materials that communicated the brand’s values while providing customers with useful, engaging, and visually consistent resources. My role in the project was to develop the creative and communication materials for each deliverable, ensuring that the messaging, visual design, and overall customer experience aligned with the brand’s identity and audience.
The Two Pound Bag Packaging Design was created to provide Wilmington Bread Company with branded packaging for its two-pound bag of flour. I developed the packaging concept and visual elements to create a recognizable product experience while communicating key brand information. This deliverable allowed me to apply principles of branding and visual communication to a physical customer touchpoint, demonstrating how packaging can influence consumer perceptions and strengthen brand recognition.
The Sourdough Starter Kit was designed as an educational resource to help customers understand and begin the sourdough-making process. I developed the contents and presentation of the kit with an emphasis on making the process approachable and easy to follow. This deliverable demonstrates how brands can provide value beyond the product itself by creating resources that educate customers, encourage product use, and strengthen the relationship between the customer and the brand.
The Recipe Education materials were developed to provide customers with accessible information about how to use Wilmington Bread Company’s products. I focused on organizing recipe information in a clear and engaging format so customers could feel more confident using the products. This deliverable demonstrates the role of educational communication in improving the customer experience and giving consumers additional value after their purchase.
The Social Content Plan was created to support Wilmington Bread Company’s digital communication and maintain a consistent presence across social media platforms. I developed the content strategy and planned social media messaging around the brand’s audience, products, and communication goals. This deliverable demonstrates my ability to connect brand strategy with digital content and use social media to increase awareness, encourage engagement, and build a sense of community.
Together, these deliverables demonstrate my ability to develop integrated communication materials across both physical and digital touchpoints. Through my role in the project, I applied skills in branding, visual communication, content development, audience analysis, and strategic messaging to create a cohesive customer experience for Wilmington Bread Company. The project demonstrates how integrated marketing communication can extend beyond individual promotional materials to create consistent, meaningful interactions between a brand and its audience.
